Melbourne Main Street



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Organizational Vision To create a healthy, vibrant center of community activity focused on preserving and enhancing the Historic District where people enjoy living, shopping, dining and playing.

Organizational Mission The purpose of the Melbourne Main Street program is to enhance our community identity and heritage, foster a center of activity and ensure economic stability for the heart of Melbourne through concentrated efforts of design, promotion, organization and economic revitalization.

Marketing and Promotion Objective Develop and execute a variety of social and cultural events and activities that reflect and extend the Vision and Mission of Melbourne Main Street to targeted consumer segments of South Brevard County and the Florida Space Coast area, and establish Historic Downtown Melbourne as a “preferred destination” for quality shopping, dining and entertainment.