Cultural Marketing Program

The Cultural Marketing Program (CMP) is a game-changing program representing a way to manage limited marketing funds and maximize media exposure to bolster support to producing arts groups across the community, in order to build and build up destination profile.

This pilot program, started in 2009, is now in its 7th year. Organizations evaluated and accepted for the Cultural Marketing Program’s cooperative marketing support program have numbered 15-20 501(c)(3) organizations per year. Many of the producing groups have a season of offerings, starting in October and some going year round, while others represent an annual major festival event or a year-round arts/cultural attraction.

The majority of the marketing within the initiative is event and date focused, and serves to provide practical support for increasing attendance and gives brand exposure, not only for the individual groups but for destination cultural awareness. It is promotion that provides additional, adjunct and different opportunities for supporting an organization and is not meant to replace an organization’s own marketing plan.

APPLICATION PERIOD for FY 2015-16 OPENS JUNE 1, CLOSES JUNE 22, 5 PM

501c3 arts and cultural producing organizations headquartered in Brevard may be eligible to apply. Review GUIDELINES.

ACTUAL APPLICATION FOR THE CULTURAL MARKETING PROGRAM for FY 2015-16 (starting October 1, 2015) IS ONLINE. Get a LOGIN and PASSWORD, by emailing Kathy Engerran or call 321-690-6817.

Program Goals

  • Promote Brevard County as a Cultural Destination, attracting visitors and encouraging return visits.
  • Enhance the Space Coast’s cultural, natural and historic sector through cross promotion and event-specific marketing for the benefit of residents and visitors.

Current Participating Groups (FY 2014-15)

  • Brevard Zoo
  • Brevard Nature Alliance/Birding Festival
  • Brevard Museum of History & Natural Science
  • Cocoa Village Playhouse
  • Foosaner Art Museum
  • Indiafest
  • King Center for the Performing Arts
  • Melbourne Art Festival
  • Melbourne Chamber Music Society
  • Melbourne Community Orchestra
  • Native Heritage Gathering
  • Ruth Funk Center for Textiles Arts
  • Space Coast Art Festival
  • Space Coast Jazz Society
  • Space Coast Music Festival
  • Space Coast Writers’ Guild
  • Space Coast Symphony Orchestra
  • U.S. Space Walk of Fame & Museum
  • Valiant Air Command

Past Examples of Promotional Support through CMP

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